Meet Graham, the hideous creature who according to his creators has the perfect body to survive a car crash.
“Graham Is the Physical Embodiment of an Inconceivable Idea and Apparently Has a Uniquely Australian Charm – Forming Part of the Tac’s Toward Zero Campaign.”
Australia’s Transport Accident Commission and agency Clemenger BBDO Melbourne created Graham, an interactive sculpture ‘with bodily features that could be present in humans if they had been designed to survive today’s high-impact road collisions.
Built for survival, Graham has a head shaped like a boulder, a neck that melts into his torso, an inflatable chest like a wrinkled battering ram that acts like airbags and feet snarled like tree roots.
The commission collaborated with leading trauma surgeon, a crash investigation expert and artist Patricia Piccinini, Monash University Accident Research Centre crash investigation expert Dr David Logan and Royal Melbourne Hospital trauma surgeon Christian Kenfield to create the sculpture.
The Transport Accident Commission (TAC) said Graham was designed to highlight human vulnerability to collisions and reduce deaths and injuries on the road.
He was made using silicone, glass fibre, resin and human hair and is the only man on Earth capable of walking away from a fatal car crash.
“I really listened and internalised the science of it and then I approached it in a creative way, on an emotional level,” Ms Piccinini told the ABC.
Project Graham stands out from traditional TAC car safety campaigns because it’s a more light touch approach when compared with the gruesome crash scenarios many have come to expect from the driving-PSA genre.
“The truth is that cars have evolved a lot faster than we have. Our bodies are just not equipped to handle the forces in common crash scenarios,” a researcher said in a video from Australia’s Transport Accident Commission.
“While He’s a Mutant, He’s a Distinctly Australian One, with His Laconic Pose and No-nonsense Stare,” an Anchor Said in a 7 News Report.
“What He Lacks in Looks, He Makes up for in Evolutionary Prowess.”
“Graham” leaves Darwin in the dust.”
“Cars have evolved a lot faster than humans and Graham helps us understand why we need to improve every aspect of our roads system to protect ourselves from our own mistakes.”