Producers played up the fact that it had been 10 years since Mel Gibson’s Passion of the Christ was released and grossed at the box office more than $600 million internationally. In its opening weekend, the Son of God made $26 million—not bad, given that its content had previously aired on television.
Both films are serious for their revenue generating, their strategic niche marketing to the religiously devout, and their tone, style, and approach. The Passion was two hours of brutality. Some reviewers screamed that it was a horror flick, not a holy one. Gibson was intent on accuracy (or at least how his particular Catholicism viewed the sacred story). The characters did not speak English and he had the color of actor Jim Caviezel’s eyes digitally altered from blue to brown and gave him a prosthetic nose to make him look “authentically” Jewish. The Son of God is serious in its own way. A “political thriller” and an epic “love story,” the film features overtly evangelical themes of the virgin birth, miraculous healings, vicious crucifixion, and the resurrection.