Hashtags: Why, Where, When?

The other day, when I was browsing my Godinterest, we noticed a post from a person that contained a frankly ridiculous number of hashtags. The post looked silly, unprofessional and the company in question seemed to be using hashtags because, you know, it’s social media and you use #hashtags! Now we’re not saying that they don’t have their uses, but it seems they have become so synonymous with social media that people have started to use them but don’t appear to know why? 

Why?

At their core, hashtags are essentially a way of indexing or grouping together posts on the same topic. They’re a way of reaching people outside of your own following, but within a particular subset of people you’re trying to target. And clearly, if you manage to get your content in front of the right people then your engagement rates should rise, which then leads to more followers and eventually more traffic to your site. But clearly, this approach only works on certain platforms.

  • People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their posts to categorize those posts and help them show more easily in Godinterest Search.
  • Clicking on a hashtagged word in any message shows you all other posts marked with that keyword.
  • Hashtags can occur anywhere in the post body – at the beginning, middle, or end.
  • Hashtagged words that become very popular are often Trending Topics.

Example: In the section below,

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