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- Columns usually run about 500 – 1000 words.
- Make a strong, clear argument. Come down on one side of an issue, or advance a theory – we want to stir discussion.
- Provide specific examples and true anecdotes to illustrate the points you’re making – the more the better.
- Be sure to disclose conflicts of interest, such as partnerships with, or investments in, any companies covered in the story.
- Screenshots or infographics help. Make them simple and clear. Include links to the images.
- Keep your writing informal, like you’re chatting with a friend, and make sure you keep to the first person.
- People are intimidated by big blocks of text, so keep your sentences and paragraphs short.
- Plan out your story. If you’re describing a personal event, limit your blog to one time period rather than covering your whole life.
- Photographs – images and video are great for bringing your story to life.
- Author information – let the audience know who’s writing the piece, as it lets our audience empathize more.
- All submitted posts should be original pieces of work.
Editorial & Opinion
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