Tag: Outreach

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15 Book Marketing Tips Christian Authors Should Use

Marketing your book can be a difficult task, especially if you’re trying to appeal to a specific audience. Christian authors face their own set of challenges in getting people to buy their books, but there are also plenty of ways they can capitalize on their existing fan base and find new buyers. This article will walk you through some of the best ways to market your Christian book, whether you’re an author who just published his or her first book or one who has been writing for years.

1. Outreach Via Social Media

As a Christian author, you have a unique opportunity to reach out to potential readers via social media. By sharing your faith and your love of writing, you can connect with readers who may be interested in your work. You can market your books on social media platforms, such as Instagram, Facebook and Pinterest. Use hashtags like #writeyouheartout and #faithreads. Share quotes from the Bible or inspirational messages that relate to your book. Inspire other writers by sharing social media posts or blog posts on how God has used the craft of writing to change you and others around you. I was blessed when i found an inspiring Christian blog such as “when we need God”. Outreaching and being published on these type of Christian blogs can also help book authors to be found by Christian audience.

2. Reach Out With Newsletters

You can let people know about your book by sending out newsletters. This is a great way to connect with potential readers and let them know what you’re doing. You can also include a link to your book’s sales page in the newsletter. You should have an opt-in form on your website that encourages people to sign up for the newsletter. In addition, make sure that when someone subscribes, they receive a confirmation e-mail.

3. Call Other Believers

One of the best things you can do as a Christian author to market your book is to call other believers and let them know about it. You can also ask them to help spread the word by sharing your book with their friends and family. If you’re not sure who to contact, there are many free tools online that will list all the churches in your area. Send out some invitations if you find one with a lot of attendees.

4. Speak at Your Church

Start by marketing your book at your church. This is a great way to get started because you already have a built-in audience of people who know, like and trust you. You can do this by giving a short talk about your book during service, setting up a table in the lobby with information about your book or passing out flyers. Ask your pastor to mention your book when they mention you as a Christian author who attends their church. Once again, this will be another opportunity to connect with your congregation. You could also pass out copies of your book before and after sermons so that those in attendance will read it on their own time and write a review for you.

5. Market Your Book in Christian Conferences and Seminars

If you want to market your book to Christians, one of the best places to start is by attending Christian conferences and seminars. Here, you’ll be able to connect with potential readers and other authors and professionals in the industry. When attending these events, be sure to have plenty of business cards and bookmarks on hand to promote your work. You can also create a special offer or discount code to encourage people to buy your book.

6. Give Away Freebies Related to Your Book

If you’re a Christian author, chances are good your book is about Christianity in some way. A great way to market your book is by giving away freebies that are related to your book’s topic. For example, if your book is about marriage, you could give away a free e-book on “10 Tips for a Happy Marriage.” Freebies related to your book like bookmarks and notepads with quotes from the book on them will help you attract readers who are interested in what you have to say.

7. Write About Your Book on Your Website

If you have a blog or website, make sure to mention your book on there and include a link to where people can buy it. Write blogs on your website. This will help you connect with potential readers and give them a taste of your writing style. Plus, it’s a great way to build up your platform and get people interested in what you have to say. Ensure you optimize your site by making sure your keywords are present throughout the content so search engines will be able to find it. You should also consider writing guest posts on other blogs in your niche and do webinars that are related to the topic of your book.

8. Post Your Book’s Cover on Pinterest

There’s a section on this list about marketing your Christian book on social media platforms, but Pinterest is more than a social media platform. It’s also an easy way to promote your book with visuals.

Create a free account and pin the cover of your book to one of the boards you create.

Write a short description and include the link to buy your book to generate sales.

Use keywords that are related to religion or Christianity to make it easier for people who are searching for these topics or terms to find you.

Include links from other places where your readers can find you such as Facebook, Google.

9. Share Your Work on Online Christian Forums

One great way to market your book is by sharing it on Christian forums online. This will help get your work in front of potential readers who are interested in reading material from a Christian perspective. When posting on forums, be sure to include a link to your book’s sales page so that interested readers can easily find and purchase your work. Get involved with online communities related to your book’s topic. Share your expert insights and connect with potential readers.

10. Give Podcast Interviews

Podcast interviews allow you to share your faith with others and talk about your book in a natural way. If you have no idea how to start the interview, give them some background information on yourself, like where are you from, what is your favorite food? Once the interviewer knows who you are, he or she will likely ask about your book. When it comes time to promote the interview, be sure that you send out an e-mail and tweet. These tools can help get people interested in what is happening.

11. Reach Out to Influential Bloggers

Hiring or consulting influential bloggers is a great way to market your Christian book. These bloggers have already established themselves as experts in their field, and they can help you reach a larger audience. Reach out to influencers and bloggers who have been featured in major publications like Christianity Today or RELEVANT Magazine. They may be able to help promote your work too!

12. Give Away Books

Book giveaways allow potential readers to sample your work and see if they like it. You can give away copies through social media, your website, through Amazon or in person. Be sure to let people know how to get in touch with you to claim their prize. There are a number of sites where you can host a book giveaway, such as Listy and Goodreads. If you have a website or blog, you can do one of these. After that, you’d urge anyone who has received the book to post a review or testimonial in support of it online.

13. Go Door to Door

Start by going door to door in your neighborhood and asking people if they would be interested in reading your book. You can also offer a short summary of the book. If you get a positive response, leave them with a business card or contact information so they can reach you when they’re ready to purchase.

14. Submit Book Reviews on Amazon

As an author, you can submit book reviews on Amazon, which can help generate interest in your book and also help with its ranking. When submitting a review, be sure to include the title of the book, the author’s name and why you would recommend it to others. Also make sure that you write a detailed review that includes what the book is about, what was good about it, and what wasn’t so great.

15. Review Your Book on YouTube

As a Christian author, one great way to market your book is by creating a YouTube review. This is a great way to get your name and face out there, giving potential readers a taste of your book. Plus, if you have good production values and an engaging personality, your YouTube review could go viral, reaching hundreds or even thousands of people.

Closing Thoughts

If you’re a Christian author, marketing your books can be one of the most difficult parts of the process. Book marketing is more than just advertising. You also need to promote yourself and your brand as an author so that people know who you are and what you wrote.

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‘Healing Touch’ Ministry to Asia’s Marginalized Highlighted in Gospel for Asia Special Report

World Leprosy Day: Gospel for Asia-supported workers’ hands-on care for sufferers brings practical help and spiritual hope to those still marginalized by long-feared disease. WILLS POINT, Texas – Gospel for Asia (GFA) is spotlighting its efforts to bridge the historic social gulf caused by the disfiguring disease that leaves sufferers disadvantaged and often despised–one outstretched arm at a time. As Gospel for Asia-supported workers prepare a series of events offering hands-on care to sufferers across Asia, to mark World Leprosy Day, Sunday, Jan. 27, the organization is also publishing a special report on worldwide efforts to eradicate the disease.

Gospel for Asia-supported pastor helps a leprosy patient.
A GFA-supported pastor helps a leprosy patient as part of the Reaching Friends Ministry caring for those afflicted by the stigmatizing disease.

The latest in an in-depth series of GFA reports addressing key global issues, “Leprosy: Misunderstandings and Stigma Keep it Alive” examines how leprosy continues to see those infected shunned despite breakthroughs in treatment, and the fact that most people are naturally immune to the disease.

Though there have been significant medical advances, more than 210,000 new cases were diagnosed in 2016–the majority of them in India. Millions more around the world are suspected to be infected but are not yet symptomatic because the disease’s incubation period is so long.

While doctors and scientists continue to work on prevention and treatment, GFA-supported workers are providing practical and emotional help to those affected. Often losing fingers and toes because leprosy’s nerve damage means they are unaware of infection and injury, many sufferers are left physically unable to work, or as a result of being shunned.

Through associated local churches and members of its Sisters of Compassion ministry, specially trained women missionaries, GFA helps provide practical care, from cooking and cleaning to bathing and dressing wounds. As well as providing physical help, these healing touches also seek to tend to emotional wounds by demonstrating to leprosy sufferers that they have not been rejected.

“When we were completely lost and dejected, Christ came to us and lived among us,” said GFA founder Dr. KP Yohannan.

“By serving these precious people who happen to be afflicted with leprosy, we are not doing anything extraordinary or special. We are simply extending the love that was first given to us.”

GFA’s ministry also endeavors to release patients from the guilt many carry because, the report notes, over the centuries many have believed the disease is the result of some great sin of theirs.

“Eliminating discrimination and false conceptions of leprosy is key to eliminating the disease itself,” the reports adds. All too frequent are “the stories of men and women abandoned by their spouses, in-laws, or even kicked out of their homes by their children.”

The World Leprosy Day outreaches are being arranged in addition to GFA’s ongoing ministry to care for patients. GFA-supported workers have reached thousands of leprosy patients since the Reaching Friends Ministry, as it is called, began in 2007. They visit some of the isolated colonies in which many patients are forced to live, often cut off from the rest of the world.

“We thought we would name the ministry differently, where they won’t have to remember their sickness or feel the stigma of it,” said Tarik, the pastor who helped launched the initiative.

“We thought, ‘Let us call them “friends” because they have been created in the image of God, like us. It is only the sickness that keeps them different, but let us not make that a barrier. Let us accept them as friends.’ “

Among the Sisters of Compassion reaching out is Sakshi, a former leprosy sufferer whose story is shared in the report: at one time she considered suicide because of her despair. Receiving treatment and care, and coming to faith through Reaching Friends Ministry, she now offers help and hope to others.

“Nobody wants to love them, hug them or to come near to them to dress them,” said Sakshi. “They have so many inner pains in their heart, because they also are human beings. They also need love, care and encouragement from other people.”

Observed internationally each year on the last Sunday in January, to raise public awareness of the disease, World Leprosy Day is marked on Jan 30 in India, to commemorate the death of leader Mahatma Gandhi, who championed concern and care for sufferers.

To schedule an interview with a GFA representative, please contact Gregg Wooding @ 972-567-7660 or gwooding@inchristcommunications.com

To read more news on World Leprosy Day on Missions Box, go here.

Gospel for Asia (GFA, www.gfa.org) and its worldwide affiliates have–for almost 40 years–provided humanitarian assistance and spiritual hope to millions across Asia, especially among those who have yet to hear the Good News. Last year, this included more than 70,000 children, free medical services in over 1,200 villages and remote communities, 4,600 wells drilled, 11,000 water filters installed, Christmas gifts for more than 200,000 needy families, and spiritual teaching available in 110 languages in 14 nations through radio ministry.

Source: InChristCommunications.com, World Leprosy Day Outreach and Special Report Spotlight ‘Healing Touch’ Ministry to Asia’s Marginalized

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From Outreach Ideas to Action in Three Easy Steps

From Outreach Ideas to Action in Three Easy Steps

A good idea is great. A good idea that’s executed perfectly can change the world. But a simple idea alone is useless.

A Good Idea That’s Executed Perfectly Can Change the World

There’s an idea that flops and an idea that becomes the next biggest thing. It’s all about how it’s executed. If it doesn’t come with a plan, or if it appears too difficult to introduce, someone else will do it, leaving you with a has-been idea that can no longer be implemented. This is why every ‘brainwave’ ‘eureka’ moment idea needs to be teamed together with a worthy execution”¦if not, don’t expect much.

Pushing an innovative idea forward into something else remains one of our biggest challenges. Admittedly, it can be a super exhausting process, which is why it’s always a great idea to invite the crowd to not only come up with the wonderful ideas, but to also help develop them as well.

There are a few key stages that need to be followed when it comes to getting your crowd in on the idea decision-making and development game.

1. Create a Unique Team

Almost anyone can research and refine new innovative ideas. However, you can take it a step further and invite the crowd to join in the fun and be a part of your team. This will give your idea more validation. It will also decrease any potential risk, and at the same time it could be a huge timesaver when it comes to marketing and finances.

In short, each and every idea should be unique enough to sway people to join a team that supports the idea.

2. Fine Tune that Idea

They say that behind every great idea catapulted onto the market, there was an equally great plan. Every idea requires some sort of plan. It could be just a basic one that briefly outlines the various possibilities connected to it, or it could be a more complex plan that delves into the intricacies of it.

A good plan should include a business plan. This might seem like a given, but you’d be surprised as to how many people don’t have a good business plan to back up their ideas. Plans should also include target audiences, marketing ideas and much more.

You need to approach every idea in a methodical way. You’ll need a unique set of criteria that pertains to one idea – it’s not a case of one-size fits all. You’ll need to answer any question that arises, and until this is done, you can’t move forward and successfully turn your idea into reality.

Use and involve your crowd. Ask them to research various aspects of the idea, and then have them report back and share their ideas and findings with the rest of the group.

3. Don’t Stand for Mediocre

There are literally hundreds upon hundreds of okay ideas. There are even hundreds of great ideas. But, an average or good idea is not enough, which is why it’s absolutely essential to select only the best of the best ideas. It doesn’t matter if it’s only one mind-blowing idea because as the old adage goes, quality is better than quantity.

Quality Is Better than Quantity

The good and even the great ideas might struggle. Such ideas are difficult to get funding for, and it’s more challenging to prototype and deliver them. If you want to make your idea come alive, you need to have defined criteria, which allows for choosing the best idea to follow up on. After the criteria has been established, it’s time to use the crowd again aka Christian community. Ask them to respond accordingly and honestly – does the idea meet all the listed criteria?

If yes, that’s great, you’re moving towards success. If not, it’s back to the drawing board to get it right.

You need to act now and remember this: it’s okay to simply start by putting just one outreach idea into action.

What kinds of challenges do you and your team face when trying to develop your ideas further?

 

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